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Terms of Service

Last updated: July 2026

1. Acceptance of Terms

By accessing or using TradeFeed (“the Platform”), you agree to be bound by these Terms of Service (“Terms”). If you do not agree to these Terms, please do not use the Platform. TradeFeed is operated in South Africa and governed by South African law.

2. Description of Service

TradeFeed provides a digital catalog platform that enables South African wholesalers (“Sellers”) to create online product catalogs and connect with retailers and buyers (“Buyers”) via WhatsApp. TradeFeed records orders and provides catalogue, communication and support tools. Payment and fulfilment options are shown for each order. Sellers remain responsible for their products, delivery and returns. Platform courier booking is not currently offered.

3. Seller Responsibilities

As a Seller on TradeFeed, you agree to:

  • Provide accurate and truthful product information (names, descriptions, prices, stock).
  • Only list products that you are legally entitled to sell.
  • Respond to buyer enquiries made via WhatsApp in a timely manner.
  • Not use the platform for illegal goods, counterfeit products, or prohibited items.
  • Comply with the Consumer Protection Act (CPA) and all applicable SA trading regulations.
  • Keep your WhatsApp number active and reachable during listed business hours.
  • Not misrepresent product quality, origin, or availability.

4. Buyer Guidelines

As a Buyer browsing TradeFeed catalogs:

  • Product sales are between you and the Seller. TradeFeed records the order and provides support tools; payment arrangements are shown at checkout. TradeFeed is not a party to any transaction.
  • Verify product details, pricing, and availability directly with the Seller before placing orders.
  • TradeFeed does not guarantee the quality, authenticity, or delivery of any products listed on the platform.

4A. TradeFeed HUNT Beta

HUNT lets a buyer publish a product reference and request genuine offers from relevant sellers. By starting a HUNT, you confirm that you may use the reference image for product-search purposes and that you have removed faces, usernames, private messages, addresses, contact details, and other unrelated personal information.

  • HUNT is a beta service and does not guarantee that an offer will arrive.
  • TradeFeed may use automated checks and human review, but a match label or current-stock confirmation is not an authenticity guarantee. Public proof media is disabled during Beta.
  • Seller offers must reflect genuine stock, price, variants, delivery terms, and quantity at the time they are submitted. Public rooms show seller-approved offer details anonymously; seller identity and contact remain private until the buyer chooses an offer.
  • The buyer chooses whether to contact a seller. Any order, payment, delivery, return, or dispute remains directly between the buyer and seller.
  • TradeFeed may close, reject, or remove a HUNT or offer for privacy, rights-holder, counterfeit, safety, fraud, or legal concerns.

5. Subscription Plans & Billing

TradeFeed offers subscription plans for Sellers:

  • Free Plan: Limited to 20 products. No payment required.
  • Pro Plan: Unlimited products. Billed monthly at the listed price via PayFast.

Subscription payments are processed by PayFast (Pty) Ltd. By subscribing, you agree to PayFast's terms and conditions. Subscriptions renew automatically unless cancelled before the billing date. Refunds are handled on a case-by-case basis — contact support for refund requests.

6. Prohibited Content

You may not use TradeFeed to list or promote:

  • Counterfeit or stolen goods.
  • Products that infringe intellectual property rights.
  • Illegal substances or prohibited items under SA law.
  • Misleading or fraudulent product listings.
  • Content that is hateful, discriminatory, or harmful.

TradeFeed reserves the right to remove any content and deactivate any shop that violates these terms, without prior notice.

7. Seller Verification

TradeFeed may offer a “Verified Seller” badge to shops that meet our verification criteria. Verification indicates that TradeFeed has confirmed basic information about the seller — it does not constitute an endorsement or guarantee of the seller's products, pricing, or reliability.

8. Intellectual Property

Sellers retain ownership of their product listings, images, and content. By uploading content to TradeFeed, you grant us a non-exclusive, royalty-free licence to display your content on the platform for the purpose of providing our services. The TradeFeed brand, logo, and platform design are our intellectual property.

9. Limitation of Liability

TradeFeed is provided “as is” without warranties of any kind. To the maximum extent permitted by South African law:

  • We are not liable for any disputes between Buyers and Sellers.
  • We are not liable for loss of revenue, data, or profits arising from use of the platform.
  • Our total liability to you shall not exceed the amount you paid to TradeFeed in the 12 months preceding the claim.

10. Account Termination

We may suspend or terminate your account if you violate these Terms. You may delete your account at any time by contacting support@tradefeed.co.za. Upon termination, your shop and all associated data will be permanently deleted within 30 days, subject to legal retention requirements.

11. Governing Law

These Terms are governed by the laws of the Republic of South Africa. Any disputes shall be resolved in the courts of the Republic of South Africa, in the jurisdiction of the Gauteng Division.

12. Contact

For questions about these Terms, contact us at: support@tradefeed.co.za

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